Transforming Farmer Producer Organizations

PRADAN and AgWise's Collaborative Digital Innovation

Discover the transformative power of digital agriculture with PRADAN’s innovative partnership with AgWise to revolutionize Farmer Producer Organizations (FPOs). PRADAN, a premier non-profit organization in India, is dedicated to the socio-economic upliftment of marginalized communities. Operating as a Cluster-Based Business Organization (CBBO) in line with the Government of India’s visionary initiative to establish 10,000 FPOs, PRADAN actively nurtures the growth of women-led FPOs nationwide. With a strategic focus on grassroots initiatives, PRADAN empowers FPOs to thrive as dynamic hubs of agricultural transformation, driving rural prosperity and sustainable development across India. In this transformative journey, the AgWise solution plays a pivotal role, offering a conversational user interface to establish effective community channels that connect Farmer Producer Organizations with their farmer members enhance farmer engagement and streamline processes. This pioneering venture aimed establish a permanent engagement channel between FPOs and their members using WhatsApp, leveraging its familiarity and accessibility to create a robust communication and revenue generation platform.

The pilot project between PRADAN and AgWise spans FPOs across Jharkhand, Bihar, West Bengal, Orissa, and Madhya Pradesh. Leveraging AgWise's agriculture chatbot solution integrated with WhatsApp, FPOs can now offer a comprehensive suite of services. These include personalized crop production advisories, streamlined farm output procurement processes, and support for accessing government schemes. PRADAN's extensive capacity-building initiatives and tailored training programs have equipped FPOs with the skills to leverage AgWise effectively, fostering ownership and seamless adoption of digital tools at the grassroots level.

The initial outcomes of this collaboration showcase the significant potential for elevating farmer engagement and enhancing operational efficiency within FPOs. By utilizing WhatsApp, farmers can easily order agricultural inputs, access hyper-personalized crop advisories, and stay informed about government schemes. The collaborative efforts of AgWise and PRADAN highlight the transformative power of digital technologies combined with on-ground capacity building, paving the way for a robust communication and revenue generation platform that drives sustainable agricultural development and prosperity for farmers and their communities.

Case Study

Cultivating Success: Farmer Engagement and Digital Transformation in Farmer Producer Organizations

Discover the impactful collaboration between PRADAN and AgWise, revolutionizing farmer engagement and support.